Consumers are now paying more attention to ingredients used in skincare products. They prefer organic and natural products over those that contain ingredients or chemicals that have the potential to cause harmful side effects.
Customer loyalty and brand image are the cornerstones when it comes to the organic skincare market. Although consumers tend to stick to familiar brands, the owners of Kume Spa know that they also seek variety with regard to product offerings.
This is why Kume’s products are handmade without any extreme heating and hydrogenating processes that may affect the potency and nutritional content of natural ingredients.
Spa owners, Christy and Carrie, ensure that vitamins are always captured in their natural fresh base, providing dramatic results as actual pulps, seeds, and peels impart healing and regenerative powers that only nature can produce.
Kume’s products are also proudly free of parabens, propylene glycol, animal by-products, sodium lauryl sulfates, harmful fragrances and colorants, petroleum, mineral oils, and other harsh chemicals often found in cosmetic and skincare products.
Why Christy and Carrie Support Organic Products?
The owners of Kume know that making the switch to organic skincare has several perks to making you, your skin, and our planet much better.
Organic Products Work Better
It is no secret that plants that are grown organically tend to contain a considerably higher level of vital antioxidant vitamins compared to non-organic plants. As organic plants are usually grown without pesticides and herbicides, organic ingredients from these plants are free from contamination, which means they will keep your skin and body safe. The best natural or organic skin care products, such as those at Kume, can heal and restore damaged skin cells in order to prevent skin breakout, hyperpigmentation, wrinkles, and fine lines.
Christy and Carrie purchase organic skincare products from local women and California businesses to support them.
Chemicals, fillers, and artificial colors in skincare products and makeup often cause redness, breakouts, and irritation. Many women are also allergic to chemicals that are commonly found in synthetic products. Natural skincare products, makeup, and body products tend to work with your skin rather than against it. This is another reason Kume Spa supports organic and natural products and sources these products from reliable local businesses, especially female entrepreneurs.
Worth the Investment
There is often a price range for everyone when it comes to choosing a skincare line to invest in. Remember some of these common sayings, always quality over quantity, and you will get what you pay for! This is exactly what organic skincare and organic products encourage; top-notch ingredients, a greener and cleaner platform, and benefits that will thank you later in the future. It is worth mentioning that the average consumer purchases skincare products from a number of different cosmetic brands with prices that range from a couple of dollars to a couple hundred dollars.
By replacing your designer or luxury brands with organic and natural brands, such as Kume products, you are likely to spend considerably less. If you really want to save money or are not quite certain how to transition to organic, then you can even start in your kitchen. You can make organic skin care products in the comfort of your home provided you have the right ingredients.
Christy and Carrie are Passionate about Promoting Female Entrepreneurship
The field of entrepreneurship is not only experiencing a global renaissance, but a revolution and women are playing an important role in it, and the owners of KumeE know it.
You can see it in the types of business women start, whether it is Estée Lauder, who turned her passion for make-up and skincare into a beauty empire, or Coco Chanel, who learned the artful trade of a seamstress as a kid.
How to Support Women Entrepreneurs
To ensure prosperity and parity for women entrepreneurs internationally, we have to work together in order to remove the barriers that are holding women back. To start supporting more women in business, especially in the spa and skincare industry, we should try one or more of the following suggestions.
This is important for all business owners, especially young women looking to launch a spa or salon. Once you have advanced in your career, and expanded your professional network, consider sharing your expertise and knowledge with another female entrepreneur. Note that female professionals, particularly young women entrepreneurs, can always use some help when it comes to expanding their skillset, network, and business.
You can become a mentor or volunteer with any organization which matches business owners with suitable mentors, like the Women Mentor Association or SCORE. Mentoring not just offers direct support to women entrepreneurs, but it also creates a chain where you help set up other women to have a great and fulfilling career, which she, in turn, can pass on to others.
2. Partner With a Woman-Owned Business
You can find ways to partner with other business organizations, such as wellness centers, that are owned by women. You can make a difference in many ways. For example, you may team up and host special events. By supporting and helping a fellow female business organization, the two of you could create a strategic partnership, which can be beneficial for both parties- be it cross-customer exposure, or product distribution, etc. You can also promote other women-led businesses by passing out marketing literature and taking out ads together.
Besides potential certifications, conferences, and discounts that many support networks offer, you are likely to end up partnering with extremely talented women business owners and grow your business as well!
3. Patronize Women-led Businesses
Regardless of what you want to buy, be it a service or goods, you should do some research to find out if any female-owned alternative exists to what you are looking for. You will likely find one. You should make an effort to buy services or products, such as organic scrubs and other skincare products, from women-led businesses. While there is no denying that exposure is great for any business, there is nothing as good as your hard cash to ensure its growth and success. By shopping from women-led companies, you will set them up for more success in the long run.
4. Hire Female Employees
Through different types of networking opportunities with other female entrepreneurs, you will be able to make valuable business connections. For example, you may meet your future employees! Note that sometimes, just getting the foot in the door is all women need to foster and promote the entrepreneurial spirit. And that is not all; other women business owners may have valuable recruitment suggestions, which might help you fill open positions.
5. Share Success Stories
If you’ve a favorite woman-owned business, such as a spa or salon, do not keep it to yourself. You should promote the company and its owner on your social media channels, like Facebook, Instagram, Twitter, and LinkedIn. And if you’re a woman who has started her business, don’t be shy or afraid!—be it a success or failure— you should spread the word. It is worth noting that the more women we have who talk about successes and issues in running a female-led business, the more we can learn from their experiences.
6. Donate to Companies that Promote Female Entrepreneurship
You can help budding women entrepreneurs in your city by supporting organizations and companies that empower girls and women. It is no secret that dozens of organizations and nonprofits exist to help women-owned business organizations get off the ground and stay afloat. Some of these organizations are The Tory Burch Foundation, Womentum, and WENGlobal